How Hotiday increased ABC Group's revenue
500,000 extra sales in two years without lowering prices. Here's how:
In the hospitality industry, empty rooms are part of the game. But what if they became an opportunity and a growth engine? The case of ABC Group demonstrates how Hotiday's innovative strategy turns natural unsold rooms into profit, without lowering prices.
The ABC Group, a leader in Italian hospitality, with its 14 facilities and more than 800 rooms boasted an average occupancy of 87 percent in its mountain facilities. An excellent result, but some rooms remained empty, despite optimized revenue management. A physiological finding for those applying dynamic pricing, but the question was: how to turn this unused space into a revenue opportunity?
The solution: the Hotiday model
Hotiday proposed an innovative partnership model to maximize the value of each room, based on three pillars:
- Guaranteed pre-purchase of a limited number of rooms (about 5%) to generate secure and immediate revenue to hotels.
- Optimization of rates through a proprietary algorithm, which has resulted in increases in both occupancy and ADR (Average Daily Rate).
- Enhanced digital experience with AI-powered chatbots and online digital concierge to attract a new target audience of travelers (who also spend at the facility!) and improve the guest experience.
The results: +€500,000 turnover in two years
The year 2023 marked the first major milestone: €300,000 in extra revenue for the first three ABC Group facilities involved, with an increase in occupancy of between 4% and 7%. Given the results, in 2024 ABC Group expanded the partnership to seven facilities, bringing the total additional revenue to €500,000.
The key figure? All without selling out rooms: on the contrary, increasing prices and performance.
"Thanks to Hotiday's strategic vision and our know-how, we were able to join forces, maintaining our brand identity while bringing innovation, new targets and concrete results. It is a synergy that goes beyond numbers, built on mutual enhancement and shared growth."
Marco Timossi, Commercial Director, ABC Group
A winning model that looks to the future
The partnership has worked so well that now the ABC Group and Hotiday are considering extending the collaboration to six more hotels, consolidating a model that combines innovation and concrete results. The goal? To continue to turn unsold rooms into a strategic asset, aiming to generate an extra €1,000,000 in revenue over the next few years.
Future hospitality comes through innovative strategies
The case of ABC Group shows that modern hospitality is not just about numbers, but about vision. Optimizing unsold rooms does not mean lowering prices, but adopting smart strategies that turn every available square meter into opportunity.
Hotiday's approach not only maximizes the performance of each room, but also helps hotels remain competitive in an increasingly demanding market. A concrete example of how technology and strategy can make a difference, not only in increasing revenue, but also in simplifying day-to-day operations.